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RIGHTWriters Case Studies

How important can it be to have a RIGHTWriters professional working on your project?

If you're guilty of thinking, "It's just the product manual," or "my assistant can write that copy for me," then perhaps you haven't experienced the difference a professional writer can make.

The case studies below illustrate the value RIGHTWriters and our teams of expert writers can bring:
   Getting a critical project done on time (better time to market)
   Improving sales
   Capturing critical information from busy experts

Get A Critical Project Done on Time (Better Time to Market)

Type of project: Technical documentation (hardware and software)
Client: Glenayre Technologies

In the fall of 2001, Glenayre Technologies needed to complete 50 field support procedure documents before the release of their new voice mail solution platform. Many of the documents were half-written, but some hadn't even been started. The documents were a milestone in the product launch process and had to be done.

On a Friday morning nine weeks before the new product was scheduled to launch, Glenayre called RIGHTWriters. The following Tuesday, two senior-level RIGHTWriters consultants were on the job and hard at work on the required documents.

Brian Hurlburt, supervisor for the technical publications group at Glenayre said, "Within three business days, we had two very qualified writers on site; (both of them) required minimal ramp-up time and produced quality output very quickly."

RIGHTWriters' consultants worked quickly to write, review, and publish the field support documents. In fact, the writers worked so quickly that they had time to assist the publications group with other critical tasks (product hardware manuals and an online help system), all in the span of nine weeks.

In times when documentation or training must be done to keep your schedule on track, you can offload projects to our writing experts, and then you can rest assured they will get done on time and within your budget.

Improving Sales

Type of project: Technical documentation (hardware)
Client: Rockwell Automation

Of course, producing good marketing collateral is an important part of your sales effort. You need well-written, well-designed brochures, data sheets, and web sites to explain the benefits of your product to your potential customers.

But can documentation really help you get the sale? It can and it does.

David Corathers was a product manager at Rockwell Automation, and he worked with RIGHTWriters consultants over the course of several years on many product manuals. Rockwell Automation was the industry leader in the industrial computer market, and David believed that their product documentation should reflect that. RIGHTWriters consultants worked with David to improve the usability, readability, and professionalism of the manuals.

Several times while on a sales visit, customers told David that they were swayed to buy his product based on the quality of his documentation. ""I sent the manuals, especially to more technical customers, because they wanted to get a lot of information about the product," he said.

Corathers said, "The quality of the manual says a lot about a company, and about your product," he said. "People spend lots of money on glossy brochures, but the 'proof of the pudding' about the product is in the manual."

Is your documentation something to be proud of, something for you to show to your potential customers? If not, RIGHTWriters can work with you to develop the highest quality documentation in the most cost-effective manner.

Capturing Critical Information

Type of project: Business writing (procedure documentation)
Client: Large construction management firm

In the Spring of 2001, RIGHTWriters met with the CEO of a construction management company in Atlanta. He had determined that it was critical for the company's success that they document their unique procedures for managing construction projects across the globe. Unfortunately, the people with the most expertise were those most in demand across the company, and they were finding it hard to sit down and capture this critical information.

RIGHTWriters took on the project of collecting and documenting these procedures in a manual. Because of the time constraints on the subject experts, RIGHTWriters developed a unique approach to document the material:

RIGHTWriters hosted facilitated brainstorming sessions throughout the spring and summer of 2001. At each meeting, the subject matter experts participated in brainstorming on a particular topic, with a RIGHTWriters consultant serving as scribe.

• The RIGHTWriters consultant compiled the results of the brainstorming into chapters for the procedure manual.
• Experts at the firm reviewed the chapters to ensure quality and completeness.
• RIGHTWriters prepared the final copy of the manual, including procedure chapters and appendixes of important forms.

With this client, RIGHTWriters helped document critical information in a matter of months, with very little time required for their experts. The company's valuable employees spent their time out in the field rather than behind a desk working on a procedure manual. We used our expertise in information gathering, analysis, and documentation to get the manual done quickly, simply, and in the most cost-effective way.

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